Veganism Hits The Big Screen!

Published 27 November 2014

For the next half year this image from one of our pig rescues will be reaching thousands of film-goers each week, as it appears on the giant screen before every movie at the Astor Theatre.

After our packed screening of Cowspiracy: The Sustainability Secret, Astor management were so moved that they offered us this amazing opportunity to promote a compassionate vegan lifestyle. A huge thank you to Steve and everyone at The Astor Theatre!

The PSA features a quote from The Buddha: “All beings tremble before violence. All love life. All fear death. See yourself in others. Then who can you hurt? What harm can you do?”