Published 10 July 2019
As a part of the Sheep Truth campaign, we have released these posters on buildings throughout Melbourne.
The posters mimic the aesthetic of campaigns often created by brands selling wool – a model wearing a wool jumper while holding a lamb. The irony of promoting wool while showing off a cute lamb is clear, when one understands that the wool industry exploits and slaughters sheep.
For too long a fantasy around sheep ‘bred for wool’ has been spun by the industry, which sells the myth that sheep can be both used and respected. This myth is largely believed by the general public.
The idea that sheep live out their full and natural lives happily in fields, never harmed or touched by humans, except for when they are occasionally shorn, is misleading and sells a lie to consumers who care about how animals are treated.
The industry causes immense suffering, whether from the millions of newborn deaths caused by winter lambing, the selective breeding which causes pain and suffering to mothers, the cruel standard practices like tail docking, castration and mulesing (which can all legally be done on babies without any pain relief), or the slaughter of sheep who are no longer profitable.
The campaign slogan ‘only two of us are wearing wool’ hopes to remind consumers of not only where wool comes from, but to who it really belongs.
Animals are not ours to wear.
THE truncated Duck Season which is expected to begin on May 2 for five weeks remains active, despite bans in place regarding recreational shooting across Victoria.
Anna Weatherlake has encouraged her Instagram followers to give up meat after thousands of farm animals were wiped out by bushfires or shot by farmers after being burned.
Both wild and farmed animals have suffered and died in the devastating fires.
Sickening footage has emerged of a farmer bludgeoning newborn goats to death at a dairy farm in Victoria.
This is the disturbing moment a farmer killed male goat kids with a metal pole in front of their mothers because they cannot produce milk.
Animal activists have released horrific footage of male baby goats being bludgeoned to death at what's claimed to be a Victorian dairy farm.
Leave a Comment